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Innovative booster formulas for the DIY consumer.
October 31, 2017
By: TOM BRANNA
Editor
Evonik Corporation's Personal Care Business Line introduces “your beauty, your choice,” a concept with innovative “booster” formulas targeting the highly engaged DIY (do-it-yourself) beauty enthusiasts allowing them to create personalized beauty solutions. The modern beauty consumers are both highly engaged and more discerning, and are looking for solutions, not just for their specific skin type, but also for a specific activity or mood, according to the company. As ...
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